People insisted I was crazy!
Yes, in 1994 when I bought an Apple computer to begin my business I was told I was crazy.
That’s a long time ago. Most companies at that time were investing in Microsoft compatible hardware. But Apple’s integrated system seemed so intuitive to use compared to the Microsoft-based P.C’s of the time. PC’s, with their different drives, felt complicated and arduous. My first Mac was an LC11.
Even the fact that I can remember its name after all these years should tell you something. It had 2 MB of RAM. Later I got it upgraded to 4 MB! (No – those aren’t typos.) I loved everything about my Mac. It looked beautiful, and I felt as if I was playing and having fun when I used it. I could use my imagination and create without having to think too much about the underlying processes. In contrast, the PC I used in my day job seemed like a drudge; as if I was its servant – rather than it being a tool to help me do my job more easily.
I especially loved the fact that having a Mac at that time was seen as rebellious and unconventional.
In 1997 Apple Launched their ‘Think Different’ ad campaign. Richard Dreyfuss voiced, “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
It was one of the most successful advertising campaigns ever
You can probably understand why it so appealed to me. The Think Different campaign summed up exactly how I felt about myself. The crazy people referred to in the ad – despite, or because of their craziness – have had huge and positive impacts on the world. I loved the idea that, as an Apple user I could associate myself with them in some way.
Apparently many others felt the same way because the campaign resulted in an enormous number of people moving from the ‘dark side’ ? to becoming Apple users.
It upsets me when people say they aren’t creative
Everyone has unique talents and gifts to share with humanity. An individual’s traumatic experiences may be the creative catalyst for bringing about positive change. Such people create movements to help others cope with similar situations or found organisations dedicated to preventing similar traumas happening to others. Others help develop our planet in different ways. The inventors, the developers, the designers, the engineers, the poets, the trainers, the artists, the musicians, the writers, etc. These and many others contribute creatively to the evolution of humankind. Everyone can help. And if you’re one of the people who thinks you’re not creative – think again!
The only definition of creativity is the use of the imagination to create something
There’s probably no-one on the planet who hasn’t brought into being something from their imagination. But, if you’d like to be more creative here are three ways to unlock your crazy!
- Learn to use your tools. When you are skilled in using the tools that enable your creativity, you’re free to let your crazy out! If you’re feeling creative but struggling with using an application on your computer, a new tool you bought or an instrument you are not yet familiar with, you’re likely to become crazy frustrated! That’s not what you want. It’s important to set some time aside to learn and practice using your tools until you have some proficiency with them. Once you’ve done this, you can focus on bringing your ideas to fruition. Otherwise, your thinking gets split between enabling your creativity and learning how to use a new tool.
- Cultivate and allow your creativity. No-one can tell you what’s creative and what’s not; when you should be creative and when you shouldn’t. As humans, we are innately creative. So notice all aspects of your creativity. For example; can you create a little ditty off the cuff? Draw a quick cartoon? Invent a new dance move? Sort out a problem? Make people laugh? These are all examples of creativity. You don’t have to be able to replicate the Mona Lisa to be thought of as creative. Learn how your mind actually works so you can tap into your creativity more easily.
- Move! Go for a walk, a swim, take a shower, look out of the window and into the distance, go outside and look at the stars or the clouds or do some gentle exercise (or some strenuous exercise if that’s your thing.) Sitting, thinking and staring at a screen or a blank sheet of paper until your eyes bleed or you achieve total rigidity does absolutely nothing for creativity. Many people get fantastic ideas when they move and do something different.
I love working with the crazy, misfits, rebels and troublemakers!
These descriptions fit many of my coaching clients! I see those words as positive. Because without these people, society would never advance. I love coaching crazy people who want to move from jobs that tie down their spirit and hinder their creativity. If you’re one of them, get in touch or visit the Coaching and Mentoring page. Together we’ll find ways to release your creativity, uplift your spirit, and embrace your crazy!
Creative Criminals provides a bit of background to the ad if you’re interested.